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Goleta launches e-gift card website for local businesses ahead of the holiday shopping season

GOLETA, Calif. — The holiday shopping season is here. Black Friday sales are underway. And people are already crossing off gifts from their holiday lists.

The city of Goleta partnered with Giftbar, a San Luis Obispo-based company, to allow people to buy and send e-gift cards to their friends and family. has 15 businesses in Goleta ranging from a brewery to a dental office. City workers are trying to increase the number of companies to as many as possible.

Kelly Hoover is a spokeswoman for Goleta. She said, “This is a local gift card marketplace designed specifically for our Goleta businesses as a way to help them.”

Local businesses who already signed on hope to see some new faces.

Josh Ellis is a co-owner and brewmaster at M. Special Brewing Company. He said, “Hopefully it will attract some new people that haven’t experienced our place yet. And hopefully, they’ll fall in love with it.”

Other businesses like Anna's Bakery are planning to add their names to the site.

“A little bit of time after the Thanksgiving rush today, I hope to get to it like tomorrow," said Anna's Bakery owner, Lisa Boelter. "So I can be ready for the holiday season.”

Erik Krueger lives in Goleta. And Wednesday night he got a special email. "Email GiftBar. Heeeey! Twenty-dollar gift card! M. Special Brewing Company! Alright!”

On a sender can choose how much money the gift card is worth, what the wrapping will look like and even send a personalized picture or video.

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Scott Sheahen

Scott Sheahen is a reporter for NewsChannel 3-12. To learn more about Scott, click here.


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