Local Music Merchants Shine at NAMM 2025
ANAHEIM, Calif. – Myron McKinley, music director of Earth, Wind & Fire, drew a crowd at the Viscount booth, impressing attendees with his keyboard skills during the National Association of Music Merchants (NAMM) show.
Saxophonist Grace Kelly and violinist Mia Asano teamed up for the first time in the Yamaha area, earning new fans with their collaborative performance.
The event, commonly referred to as NAMM, kicked off its first day with strong representation from San Luis Obispo, Santa Barbara, and Ventura County-based music merchants.
San Luis Obispo’s Ernie Ball Music Man showcased a large booth staffed by local hires.
“I love working NAMM, doing sound for the artists. There are so many talented musicians from the Central Coast,” said Graham Ginsburg, as he mixed audio for a guitarist performing on the Ernie Ball stage.
Santa Barbara-based Seymour Duncan marked its 49th year in the region, with Derek Duncan representing the brand.
“We have Jeff Loomis here—a pretty famous metal guitar player—for a signing. It helps bring fans in,” Duncan said.
Strymon, a Westlake-based company, displayed colorful effects pedals with recognizable names like Ojai and Zuma.
“It’s great to be at NAMM and represent the Central Coast. Ventura County is very near and dear to us,” said Gohan Ruiz of Strymon.
Oxnard’s DW (Drum Workshop), now owned by Roland, featured drum displays with QR codes offering attendees a chance to win a trip to Ventura County.
NAMM is renowned for its people-watching opportunities, where attendees can spot music legends and rising stars checking out new instruments and pro audio equipment.
NAMM 2025 wraps up Sunday at the Anaheim Convention Center.
For more information, visit nammshow.org.
