Super Bowl dog from Goleta still basking in international TV exposure from 2019

GOLETA, Calif. - With ears perked up, tail wagging and a spirited greeting, Phoebe, a Dalmatian from Goleta, is still a famous spotted star for owner Eleanor Green Winters who saw her dog in the Super Bowl last year.

Phoebe was featured in a Budweiser commercial backed by a Bob Dylan song.

The wind was either blowing for real or with a machine aimed at Phoebe on top of a vintage wagon with Budweiser cases going down a deserted area of rangeland.

That sent her ears flopping and cheeks jiggling in the commercial. As the shot pulls out, there is a tower with a modern-day wind machine and the message from Budweiser was how the company is using wind energy to make beer.

These days Winters has written a book about puppies and what to do in their first eight weeks of life that she says will help all dog owners. It can be found here.

The books, she says, is "for anyone thinking of getting a new puppy because they need to know what that puppy has been through and what it has already learned so you can continue that on or change it."

She says it is different from other books on the market in its approach to the weeks before and after puppies are born.

"So many of the books out there are going to tell you everything that can go wrong and scare the pants off of you. This one doesn't. It says yes this can happen but basically it is a loving, nurturing experience and the more people in to see those puppies the more joy you have," said Winters.

For Phoebe, the days of having puppies are over. Winters says, "she's had two litters and a total of 19 puppies. I've found very good homes for all of them."

Winters says when Phoebe is out on a walk or run, she is often photographed by people who find out she is with "the Super Bowl" dog. "I wait no time at all to tell everybody this is the Super Bowl dog for Budweiser's commercial!"

The rein ends this Sunday when the big game takes place again. The Budweiser commercial is not using Phoebe and it is still to be seen if it will have any Dalmatian in it.

Phoebe will be appearing for a "meet and greet" and photos Saturday from 12:30 p.m. to 2 p.m. at the Pascucci restaurant outside patio, 729 State Street in Santa Barbara. Eleanor Green Winters will also be there with her books.