Creative Services/Promotions Director
KION TV, Central Coast News, is looking for a Promotion Director. The successful candidate will be a dynamic individual who will promote the station’s image, programs and community service projects. Candidate will be a creative, enthusiastic individual who writes, produces, and edits hard-hitting news and image marketing spots in a research-driven environment. Candidate will have all the tools and the best research team to help guide them to enhance KION’s news market share (on-air and on-line).
Duties and Responsibilities:
-Develop and assure the execution of marketing plans designed to increase the audience of company properties in coordination with the General Manager, News Director and other managers and departments.
-Strong understanding and ability to interpret broadcast ratings and station research to create compelling promos. Knowledge of Nielsen and Magid practices preferable.
-Must be hands on manager with technical experience to write, produce promos. Proficiency with field Cameras, Final Cut Pro, ENPS, Photoshop, After Effects, MS Word and PowerPoint.
-Create and manage departmental budgets to assure the efficient and cost effective execution of the marketing plans and company functions.
-Manage the daily broadcast log to ensure best placement of programming, promotions and news topicals.
-Direct the design and creation of logos, slogans and various other branding elements to support the goals of the marketing plans.
-Direct the design and creation of on-air spots, long-form videos, on-line formats, print materials and materials for other media in support of the marketing plans.
-Work closely with News, Sales and other departments as necessary to assure the design and delivery of effective promotional, marketing and sales materials.
-This includes the look, interactivity and suitability to meet the goals of the marketing plans.
-Buy media in various as necessary to support the marketing plans.
-Oversee company sponsorship and involvement in outside events.
-Direct and manage the creative and technical excellence of the department in support of the company goals.
-Manage the commercial production staff of two
Other duties as necessary or assigned
Qualifications:
-3 years’ experience in creative design media.
-College degree in Media, Marketing or related field.
-Working understanding of all phases of professional design and video/audio production techniques and systems.
-Working understanding of professional management practices.
-Excellent visual and aural design skills.
-Excellent organization and time management skills.
