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How Hannah Montana became an unexpected icon for marginalized kids

By Sofía Hanalei Sanchez

New York (CNN) — On a cool, wintry afternoon in early March, a crowd of people streamed towards New York’s Washington Square Park for a Miley Cyrus lookalike contest.

Many in the audience were die-hard Hannah Montana fans, including Iranian-American cousins, Sophia, 23, and Ariana Parizadeh, 22. Growing up the children of immigrants in strict households, they remembered childhoods spent secretly watching Hannah Montana’s double-life unfold, her days split between being a regular girl and a pop star, and how it reminded them of their own lives as they navigated home life and school.

“Going between home and school, I felt like I had to code switch,” Sophia said. At home, she and her cousin spoke Farsi, and were encouraged to become doctors or lawyers. At school, they spoke English and tried to fit in like any other child.

“I felt there were different personality traits of mine that came to light in both situations,” she said, recalling summers spent in Iran. “Coming back here when school started, I was also a different version of myself.”

Disney Channel’s “Hannah Montana” debuted in 2006, and millions of children were forever changed by the tween girl with Tennessee roots secretly leading a double life as an international pop star in Malibu. A 20th anniversary special, starring a now 33-year-old Miley Cyrus, debuted Tuesday on Disney+.

Had the show been made in 2026, the cast may have been more racially diverse and the plot lines might have revolved less around boys. But what remains clear is that Hannah Montana took kids’ and tweens’ dimensions seriously, stretching the star’s appeal far past gender, culture or race and finding home even with those who looked or spoke nothing like her. The little girls and boys that once donned blonde wigs as child fans are now young adults reflecting on how the pop star’s duality informed their identity and secrets, too.

“She was white and I was Black, but that awkward teen stage of kind of figuring yourself out with your father and your friends and also dealing with all the pressures from the world and rumors — all that was still really prevalent and important to me as a kid,” said Katrina “Kitty” Black, a Jamaican-American fan who is now 29.

Black recalled singing at her Jamaican church in Stamford, Conn. nearly every day of the week before taking a ten-minute drive to the ritzy Greenwich County Day School where she was one of the few Black girls on a scholarship.

“That’s the codeswitching piece of it,” Black said. “I kind of felt like there was dramatic music playing where it’s like, ‘If only they knew,’ you know what I mean? That show just hit because you’re at that age where you’re really trying to find yourself in your voice.”

For Black, Hannah’s wig — which the character would put on or take off depending on which persona she was inhabiting — itself took on a dual meaning. Seeing Miley transform into a more confident version of herself just by switching into straighter, longer hair echoes a message Black and Brown girls have often worked hard to unlearn.

“Sometimes in order to fit into certain spaces, you put on this wig,” Black said. ”In retrospect now, it’s not something that I love the messaging of because I don’t think that’s what they were saying, but it did hit home because you kind of are juggling two different worlds.”

The show’s creators appear aware of the impact they’ve had. “I am very proud to have co-created and executive produced a series with such an important message,” wrote Michael Poryes in an Instagram post. “Wanting people, as well as yourself, to like you for who you truly are was and continues to be a vital message and was at the heart of the series pilot and every episode that followed.”

‘The Other Side of Me’

Growing up in the belt buckle of the Bible Belt, Kendall Knight hid his queerness. With no wig or pink-sequined merch (that he drooled over from afar), he would spend his days after school pretending to be Hannah Montana in his bedroom, singing into a hairbrush with a towel atop his head.

“So, you know when your idol’s Hannah Montana, it’s no wonder you end up in a wig,” Knight, 27, told CNN.

Knight works as a peer advocate for people suffering from substance use disorder and a drag performer. He also hosts an Instagram segment called “Out of the Closet,” exploring all things Hannah Montana as an openly gay fan.

“I always call it my superhero cape,” Knight said of his drag persona. “I put it on and suddenly I feel — it’s not a persona to me. It’s an extension of me and it feels like the fullest, most fleshed out version of myself.”

Knight was also at the Miley Cyrus lookalike contest in New York. As he ran up to the stage at the last minute, someone in the crowd yelled, “Oh my God. It’s Hannah Montana!”

Knight began dancing and lip-syncing “Rock Star,” one of Montana’s hit singles, in full Hannah drag, complete with a hot pink trench coat and matching tights, a sequined dress and white pleather boots.

Knight was crowned the winner.

Cyrus has often called Hannah Montana the “most famous drag queen for kids.” In a recent Variety cover story, Cyrus said, “I always say, She’s like, she’s the youngest drag queen. She’s like, what do I want to do? But I need this other character to almost be armor. But I want the armor to be beautiful.”

‘Every Part of Me’

“I always say this: Before I’m a Hannah Montana fan, I’m a Miley Cyrus fan,” said Lorian De Sousa, a superfan who was invited to go to the filming of the 20th anniversary special. “When I fell in love with this character, I also fell in love with the person behind it.,”

De Sousa, now 25, has been a fan since he was in kindergarten and continues to be a leader of the fandom as the creator behind the viral Instagram account, @outofcontextHannahMontana.

Across Europe, “she was everywhere,” remembers De Sousa, who lives in France.

The show’s cultural power is undeniable — then and now. Kids dressed like Hannah Montana for Halloween. Lowe’s sold Hannah Montana 42-inch mounted ceiling fans. Local hardware stores could cut a key onto a purple blank with Hannah’s face on it. PlayStation and Sony designed its own lilac PSP gaming console dedicated to the pop star. Dolly Parton, Larry David, and Brooke Shields were just a few of the guest stars on the hit TV sitcom. Lady Gaga carried around a Hannah Montana chapstick.

Some of the biggest stars count Cyrus and/or the Hannah Montana persona as inspirations, from Chappell Roan (SPOILER: She makes a surprise appearance in the special) and Sabrina Carpenter to Olivia Rodrigo, and Megan Moroney.

“‘Hannah Montana’ will always be a part of who I am,” Miley Cyrus said in a press release. “What started as a TV show became a shared experience that shaped my life and the lives of so many fans, and I’ll always be thankful for that connection. The fact that it still means so much to people all these years later is something I’m very proud of. This ‘Hannahversary’ is my way of celebrating and thanking the fans who’ve stood by me for 20 years.”

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