San Luis Obispo released its annual tourism report
SAN LUIS OBISPO, Calif. - San Luis Obispo is keeping visitors engaged even during a year of travel restrictions.
The newly released report from the tourism business improvement district says the hotel industry is rebounding sooner than expected.
There has been a 10% increase in the transient occupancy tax collected during the last financial year.
The city's tourism district says it found strategic ways to enhance its marketing strategies during a dark year.
It was highlighted by the award winning campaign "#SLOReady".
It focused on attracting toursts with key words such as relaxation, outdoors, family, culinary, and 65 and up.
For more information on the full reporter, click here.
