Los Alamos Unleashes March Merchant Madness 2026
LOS ALAMOS, Calif. (KEYT) - The new Los Alamos Merchant Association is kicking off its first buy local program this Sunday.
They’re calling it march merchant madness.
visitors can get started by signing up online for a digital Home Town Passport.
When you visit any los alamos business during march, upload your receipt for a stamp on a newly created digital passport.
“The businesses on Bell Street are excited to see how much we can, encourage people to come to Los Alamos,” says Allison Smith, one of the Los Alamos Merchants Association’s directors.
Every four stamps gets you entered in a drawing for a gift basket themed around the rustic town.
That basket will also include products donated by local businesses, along with gift cards for restaurants and hotel stays.
“The last week of March, people can use the saloon as well,” says Patrick Farley, new owner of the 1880 Union Hotel. “I guess that's a perfect opportunity to launch it, is for Locals Night on Saint Patrick's Day. And then from there after the saloon will be open regularly.”
Local business owners say there’s something for everyone within walking distance along the downtown strip, from bakeries and wineries to antique stores, parks, Thursday night karaoke, and dining options for each meal of the day.
“There's some new businesses here that just opened last month,” says Smith. “There's some that are opening later this month. There's some that have been here for over 20 years.”
As temperatures climb through the spring, Los Alamos offers an old-west atmosphere, nestled among hills still green from the rainy season.
“We pulled out of Paso, you know, and I pulled out of Carlsbad to live here full time because of what Los Alamos is,” says Farley. “I think it's just a one of the most, you know, special places that I've been to.”
The campaign officially starts on Sunday, and everyone is invited to participate.
You can sign up for your digital Home Town Passport by clicking here.
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