Way-finding signage going up in Paso Robles

PASO ROBLES, Calif. - The City of Paso Robles has begun installing wayfinding signage that makes it easier for visitors to find their way around town.

The idea to put up signage was first proposed nearly 20 years ago, when local leaders started dreaming of making Paso Robles a tourism destination in the early 90’s and teamed with the local business community to think of ways to get people to stop in Paso Robles.

The idea for visitor signage was discussed by the Paso Robles Visitors & Conference Bureau in the late 90's, but funds never materialized before it closed operations in 2004. 

Many factors prevented the signage from being created, but in November of 2019, City Council had approved a plan, and the production of the signs began around the time the global COVID-19 pandemic.

The city has begun installing the first signs. A total of 34 signs in varying sizes are being installed and will direct motorists from the highways to the downtown, visitor center, public parking, etc. 

Click here to view a full map of the signage.