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Guadalupe Business Association hosts second annual ‘Taste of Guadalupe’

Guadalupe Resturant
Karen Cruz-Orduña/KEYT
An effort to bring tourists and diners to Guadalupe is underway.

GUADALUPE, Calif. – An effort to bring tourists and diners to Guadalupe is underway.

El Tapatio is cooking for new customers, all thanks to the second annual ‘Taste of Guadalupe.’

“How I see it is like a trick-or-treating for adults, where you just go to all the restaurants listed here,” said Noemi Berumen, owner of El Tapatio.

She said they participated last year, and it helped her business. 

“Then that friend becomes our regular, then brings their other friends,” said Berumen. “So we get pretty busy, and I say a lot is due to the taste of Guadalupe.”

The Guadalupe Business Association says the goal is to bring more foot traffic into the city while also boosting the economy. 

Participants can pick a special passport at any of the 16 participating restaurants.

When you go to one of the restaurants-- you can get the passport stamped... and then have a chance to win prizes like a flat-screen tv. 

“This year, if you have eight stamps, you get one entry; 12, you get two entries into the drawing, and three for all 16 stamps,” said Garret Matsuura, president of the Guadalupe Business Association. 

The restaurant owner of El Tapatio says no purchase is necessary to participate in “a taste of guadalupe.” However, they said when customers come in, they can’t resist the smell of their food.

“We’re excited about this year because it is now who else we will meet,” said Berumen. “Who else hasn't seen me participate in a long time and get to say hello to them.”

Berumen hopes this contest continues every year, all to cook for new and old faces.

“It’s really nice to get Guadalupe out there on the map,” said the restaurant owner.

The last day to enter the contest is October 31st.

For more information, click here.

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Karen Cruz-Orduña

Karen Cruz-Orduña is a reporter for News Channel 3-12. To learn more about Karen, click here.


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