SANTA MARIA, Calif. - A popular annual promotion is set to cook up restaurant sales in the Santa Maria Valley beginning tomorrow.
"2024 Dine Out Santa Maria Style & Craft Cocktail Contest," a month-long event featuring several local restaurants, is taking place from January 13-February 11, 2024.
"Starting January 12th, we're kicking off the 2024 dine out Santa Maria Style and Cocktail Contest" said Nathan Tausch, Santa Maria Valley Chamber Marketing Coordinator. "It's a great opportunity for people in the area and visitors to come in and try a new restaurant or even a new cocktail."
As is customary, participating restaurants are offering special menu items and deals with a price matching the current year.
Customers who take part can purchase these special deals for a price this year of $20.24.T
"This is a great way to kick off the New Year in 2024," said Maya Mexican Restaurant owner Teresa Paredes. "We have some amazing deals. I think this is a great way for all of us to come together and support local businesses that really rely on your guys's dollars."
The yearly promotion is coordinated by the Santa Maria Valley Chamber and is held to help boost sales for restaurants during a time that is typically the slowest of the year.
"January does tend to slow down a little bit for us and in the restaurant and industry in general," said Austin Hedges,Blast 825 Brewery Beverage Manager. "It's important to have restaurant month come around the Santa maria Valley, helps us out, gives the customers something fun to look forward to."
In addition to the Dine Out promotion, the Chamber is also once again hosting its Craft Cocktail Contest for the fifth straight year.
Seven of the participating restaurants in the Dine Out promotion have come up with specially crafted cocktails that are meant to represent the area's history and culture.
"It's really nice to see everybody's new creative concoctions that they put together," said Paredes. "It really gets the our community engaged and have a good a nice refreshing beverage."
At the conclusion of the promotion, a winning cocktail will be determine through a public vote.
"Guests can go in order the cocktail, and they can actually post it on social media and tag us and their vote will go towards the people's choice, and at the end in February, we're going to pick a winner," said Tausch.
For more information about 2024 Dine Out Santa Maria Style & Craft Cocktail Contest, click here.