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50 most popular food and snack brands


calimedia // Shutterstock

50 most popular food and snack brands

Hand holding a bag of Cheetos in supermarket.

From Oreos to Doritos to Reese’s Pieces, food and snacks are an integral part of our lives. We eat them when we’re headed to the movies, when we’re killing time between meetings, and to fuel up in between larger meals. But not all snacks are created equal. Some are beloved only by a few, while others are so popular they’ve become a part of the cultural fabric.

Per a summary of a roundtable discussion published in the peer-reviewed medical journal Advances in Nutrition, Americans eat an average of 8 pounds of candy annually. Another sign that desserts are the preferred snack of choice? Six of the top 10 brands on this list are of the sweet persuasion rather than salty.

Stacker analyzed data from research and analytics firm YouGov to rank the 50 most popular food and snack brands in the U.S. as of the fourth quarter of 2022. Brands were ranked based on YouGov’s overall positive opinion score, which measures the percentage of positive responses among those surveyed. Scores are also broken down by generation. Some brands appear more than once on this list because YouGov may break the brand down by specific snacks—such as Reese’s Pieces or Hershey’s Kisses.

Read on for a look at some of the most popular food and snack brands in the United States.

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calimedia // Shutterstock

#50. Honey Nut Cheerios

Hand holding large package of Honey Nut Cheerios in supermarket.

– Positive opinion score: 71%
— Popularity among boomers: 66%
— Popularity among Gen X: 76%
— Popularity among millennials: 70%



JHVEPhoto // Shutterstock

#49. Rice Krispies Treats

Boxes of Kellogg’s Rice Krispies Treats in supermarket.

– Positive opinion score: 71%
— Popularity among boomers: 70%
— Popularity among Gen X: 68%
— Popularity among millennials: 75%



Steve Cukrov // Shutterstock

#48. Milky Way

Group of Milky Way fun size bars.

– Positive opinion score: 71%
— Popularity among boomers: 77%
— Popularity among Gen X: 70%
— Popularity among millennials: 69%



Sheila Fitzgerald // Shutterstock

#47. Reese’s Pieces

Hand holding box of Reese’s Pieces candy.

– Positive opinion score: 71%
— Popularity among boomers: 70%
— Popularity among Gen X: 73%
— Popularity among millennials: 72%



ZikG // Shutterstock

#46. Tostitos

Tostitos bag corn chips on grocery store shelf.

– Positive opinion score: 71%
— Popularity among boomers: 70%
— Popularity among Gen X: 74%
— Popularity among millennials: 75%

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Sheila Fitzgerald // Shutterstock

#45. Goldfish

Goldfish Crackers on grocery store shelf.

– Positive opinion score: 71%
— Popularity among boomers: 75%
— Popularity among Gen X: 70%
— Popularity among millennials: 69%



calimedia // Shutterstock

#44. Orville Redenbacher’s Popcorn

Hand holding box of Orville Redenbacher’s popcorn.

– Positive opinion score: 72%
— Popularity among boomers: 74%
— Popularity among Gen X: 75%
— Popularity among millennials: 68%



melissamn // Shutterstock

#43. French’s Mustard

Bottles of mustard on grocery store shelf.

– Positive opinion score: 72%
— Popularity among boomers: 79%
— Popularity among Gen X: 74%
— Popularity among millennials: 70%



TY Lim // Shutterstock

#42. Jif

Hand holding jar of JIF peanut butter.

– Positive opinion score: 73%
— Popularity among boomers: 76%
— Popularity among Gen X: 76%
— Popularity among millennials: 69%



The Image Party // Shutterstock

#41. Lifesavers

Hand holding Life Savers Hard Candy package.

– Positive opinion score: 73%
— Popularity among boomers: 78%
— Popularity among Gen X: 77%
— Popularity among millennials: 64%

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JHVEPhoto // Shutterstock

#40. Land O’Lakes (butter)

Land O Lakes butter packages in supermarket.

– Positive opinion score: 73%
— Popularity among boomers: 83%
— Popularity among Gen X: 77%
— Popularity among millennials: 63%



Jonathan Weiss // Shutterstock

#39. Kraft Foods

Kraft Macaroni and Cheese display.

– Positive opinion score: 73%
— Popularity among boomers: 80%
— Popularity among Gen X: 74%
— Popularity among millennials: 68%



rafastockbr // Shutterstock

#38. Oreo Cookies

Oreo cookies on white background.

– Positive opinion score: 73%
— Popularity among boomers: 77%
— Popularity among Gen X: 75%
— Popularity among millennials: 66%



rblfmr // Shutterstock

#37. Smucker’s

Jars of Smucker’s preserves in supermarket.

– Positive opinion score: 73%
— Popularity among boomers: 81%
— Popularity among Gen X: 79%
— Popularity among millennials: 66%



Lynn Watson // Shutterstock

#36. Fritos

Fritos corn chips bags on shelf.

– Positive opinion score: 73%
— Popularity among boomers: 78%
— Popularity among Gen X: 72%
— Popularity among millennials: 71%

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nine muses // Shutterstock

#35. Cheerios

Stacked boxes of Cheerios cereal.

– Positive opinion score: 73%
— Popularity among boomers: 75%
— Popularity among Gen X: 72%
— Popularity among millennials: 73%



ungvar // Shutterstock

#34. Ghirardelli

Ghirardelli Chocolate squares in a variety of flavors.

– Positive opinion score: 73%
— Popularity among boomers: 74%
— Popularity among Gen X: 72%
— Popularity among millennials: 76%



Sundry Photography // Shutterstock

#33. Chiquita

Bundles of Chiquita bananas in supermarket.

– Positive opinion score: 74%
— Popularity among boomers: 84%
— Popularity among Gen X: 76%
— Popularity among millennials: 66%



ZikG // Shutterstock

#32. Nabisco

Variety of Nabisco cookies on supermarket shelf.

– Positive opinion score: 74%
— Popularity among boomers: 79%
— Popularity among Gen X: 72%
— Popularity among millennials: 71%



TanyaLovus // Shutterstock

#31. Twix

Close up Twix packaging on table.

– Positive opinion score: 74%
— Popularity among boomers: 70%
— Popularity among Gen X: 84%
— Popularity among millennials: 70%

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The Toidi // Shutterstock

#30. Kellogg’s

Kellogg’s cereal display at supermarket.

– Positive opinion score: 74%
— Popularity among boomers: 82%
— Popularity among Gen X: 75%
— Popularity among millennials: 72%



ZikG // Shutterstock

#29. Chips Ahoy!

Boxes of Chips Ahoy! Cookies on supermarket shelf.

– Positive opinion score: 75%
— Popularity among boomers: 75%
— Popularity among Gen X: 71%
— Popularity among millennials: 78%



The Image Party // Shutterstock

#28. Frito-Lay

Frito Lay variety snack pack on display.

– Positive opinion score: 75%
— Popularity among boomers: 81%
— Popularity among Gen X: 74%
— Popularity among millennials: 71%



calimedia // Shutterstock

#27. Campbell’s

Hand holding can of Campbells Tomato soup.

– Positive opinion score: 75%
— Popularity among boomers: 79%
— Popularity among Gen X: 78%
— Popularity among millennials: 71%



Billy F Blume Jr // Shutterstock

#26. Land O’Lakes

Carton of Land O Lakes eggs in supermarket.

– Positive opinion score: 75%
— Popularity among boomers: 84%
— Popularity among Gen X: 73%
— Popularity among millennials: 72%

You may also like: 50 tasty snack recipes



calimedia // Shutterstock

#25. Lay’s Chips

Hand holding a bag of Lay’s Chips in supermarket.

– Positive opinion score: 75%
— Popularity among boomers: 78%
— Popularity among Gen X: 74%
— Popularity among millennials: 75%



calimedia // Shutterstock

#24. Cheetos

Hand holding a bag of Cheetos in supermarket.

– Positive opinion score: 75%
— Popularity among boomers: 76%
— Popularity among Gen X: 77%
— Popularity among millennials: 76%



Mehaniq // Shutterstock

#23. Snickers

Close up multiple Snickers bars.

– Positive opinion score: 75%
— Popularity among boomers: 81%
— Popularity among Gen X: 78%
— Popularity among millennials: 70%



Red Herring // Shutterstock

#22. Nestle Toll House

Hand holding bag of Nestle Toll House semi-sweet chocolate chips.

– Positive opinion score: 76%
— Popularity among boomers: 81%
— Popularity among Gen X: 76%
— Popularity among millennials: 73%



8th.creator // Shutterstock

#21. Pringles

Hand holding package of Pringles potato chips.

– Positive opinion score: 76%
— Popularity among boomers: 67%
— Popularity among Gen X: 77%
— Popularity among millennials: 81%

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Sheila Fitzgerald // Shutterstock

#20. McCormick

Grocery store shelf with jars of McCormick seasonings.

– Positive opinion score: 76%
— Popularity among boomers: 87%
— Popularity among Gen X: 74%
— Popularity among millennials: 73%



ZikG // Shutterstock

#19. Ruffles

Large bags of Ruffles chips on store shelf.

– Positive opinion score: 76%
— Popularity among boomers: 79%
— Popularity among Gen X: 77%
— Popularity among millennials: 77%



shakedn // Shutterstock

#18. Dove

Individually wrapped Dove dark chocolate with almonds in bowl.

– Positive opinion score: 76%
— Popularity among boomers: 78%
— Popularity among Gen X: 76%
— Popularity among millennials: 73%



Jenari // Shutterstock

#17. Planters

Cans of Planters salted mixed nuts in supermarket.

– Positive opinion score: 76%
— Popularity among boomers: 88%
— Popularity among Gen X: 79%
— Popularity among millennials: 64%



calimedia // Shutterstock

#16. Quaker

Grocery store shelves with canisters of Quaker Oats.

– Positive opinion score: 76%
— Popularity among boomers: 83%
— Popularity among Gen X: 76%
— Popularity among millennials: 71%

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George Sheldon // Shutterstock

#15. Reese’s

Reese’s brand display at Hershey’s Chocolate World.

– Positive opinion score: 76%
— Popularity among boomers: 83%
— Popularity among Gen X: 81%
— Popularity among millennials: 69%



tastyfood // Shutterstock

#14. Dove (chocolate)

Dove milk chocolate bars on white background.

– Positive opinion score: 76%
— Popularity among boomers: 83%
— Popularity among Gen X: 73%
— Popularity among millennials: 76%



calimedia // Shutterstock

#13. Heinz Tomato Ketchup

Plastic jars of Heinz Tomato Ketchup in supermarket.

– Positive opinion score: 77%
— Popularity among boomers: 74%
— Popularity among Gen X: 81%
— Popularity among millennials: 73%



calimedia // Shutterstock

#12. Pillsbury

Hand holding box of Pillsbury toaster strudels in supermarket.

– Positive opinion score: 77%
— Popularity among boomers: 84%
— Popularity among Gen X: 80%
— Popularity among millennials: 68%



The Image Party // Shutterstock

#11. Doritos

Doritos tortilla chips bags on shelf.

– Positive opinion score: 77%
— Popularity among boomers: 69%
— Popularity among Gen X: 77%
— Popularity among millennials: 82%

You may also like: Snacks and other food items banned in the US



George Sheldon // Shutterstock

#10. Hershey’s Kisses

Package of Hershey’s Kisses in supermarket.

– Positive opinion score: 77%
— Popularity among boomers: 85%
— Popularity among Gen X: 77%
— Popularity among millennials: 73%



TY Lim // Shutterstock

#9. Heinz

Cans of Heinz Baked Beanz on grocery store shelf.

– Positive opinion score: 77%
— Popularity among boomers: 78%
— Popularity among Gen X: 81%
— Popularity among millennials: 74%



calimedia // Shutterstock

#8. Oreo

Hand holding package of Oreo cookies in supermarket.

– Positive opinion score: 78%
— Popularity among boomers: 80%
— Popularity among Gen X: 73%
— Popularity among millennials: 81%



Colleen Michaels // Shutterstock

#7. Betty Crocker

Betty Crocker baking mixes and frostings in supermarket.

– Positive opinion score: 78%
— Popularity among boomers: 82%
— Popularity among Gen X: 80%
— Popularity among millennials: 74%



tastyfood // Shutterstock

#6. Kit Kat

Kit Kat packages close up.

– Positive opinion score: 78%
— Popularity among boomers: 79%
— Popularity among Gen X: 81%
— Popularity among millennials: 76%

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calimedia // Shutterstock

#5. Ritz

Hand holding a box of Ritz crackers in a supermarket.

– Positive opinion score: 79%
— Popularity among boomers: 82%
— Popularity among Gen X: 82%
— Popularity among millennials: 75%



karen roach // Shutterstock

#4. Reese’s Peanut Butter Cup

Reeses Peanut Butter Cup with package.

– Positive opinion score: 80%
— Popularity among boomers: 81%
— Popularity among Gen X: 81%
— Popularity among millennials: 78%



ValeStock // Shutterstock

#3. Lay’s

Lay’s chips in supermarket.

– Positive opinion score: 80%
— Popularity among boomers: 83%
— Popularity among Gen X: 78%
— Popularity among millennials: 78%



Sheila Fitzgerald // Shutterstock

#2. Hershey’s

Group of Hershey’s fun sized chocolate bars.

– Positive opinion score: 81%
— Popularity among boomers: 85%
— Popularity among Gen X: 78%
— Popularity among millennials: 80%



tastyfood // Shutterstock

#1. M&M’s

Variety of M&Ms milk chocolate candy packages.

– Positive opinion score: 83%
— Popularity among boomers: 89%
— Popularity among Gen X: 83%
— Popularity among millennials: 78%

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