The National Association of Music Merchants wrapped up in Anaheim on Sunday and during its run people in the music business who call Ventura, Santa Barbara and San Luis Obispo Counties home took part in a big way.
Kenny Loggins of Santa Barbara gave a surprise performance on Friday night on an outdoor stage.
Tim Shaeffer of Allen & Heath said, "People in the professional audio business and the music business live in Santa Barbara and they developed a lot of technology."
Local merchants included Seymour Duncan and its namesake was on hand.
Seymour Duncan said, 'We have a lot of new product , we have Brad Paisley, we are doing some stuff with, sort of a local Santa Barbara guy, too, ya know, but the fun thing is meeting the new players, there are so many great new players."
His son Derek agreed and said, "It's great being here, good time to catch up with friends."
Larrivee Guitars and Drum Workshop, both of Oxnard, had new products on display.
DW Vice President John Good said, "Look around this room, NAMM Show 2020 is probably one of our best ones, so far, and we are trying to make Oxnard proud of us."
LR Baggs of Nopomo also had products on display.
Lloyd Baggs said, "I came down her from Nipomo, I'm a pickup manufacturer and supplier of pickups and electronics to Gibson Guitars where we are standing at this moment, and go 805."
Chris Pelonis of Lost Chord Guitars in Solvang said he has been going to NAMM since he was 14 year old. He said he has never missed a show.
"I have this speaker company, I call Chris Pelonis Speakers, it's been around a long time, brand new models and a brand new alliance with Rupert Neve Designs," said Pelonis.
His son Christian of the band Loc Dawgs enjoyed trying out guitars.
Composer Rachel Flowers of Oxnard seemed right at home playing a $170,000 Fazioli piano.
"It's pretty exciting checking out different instruments, manufactures, and stuff that they have improved and expanded, it is pretty cool getting to meet a lot of people, and just hearing them perform," said Flowers.
Dion from The Rhythmic Arts Project that is based in Santa Barbara also took in the show and bought a souvenir NAMM cap.
Local artists and music merchants who rocked the show said they plan to return to The NAMM Show again next year.