Small businesses say cautious shoppers are seeking ‘cozy’ and ‘festive’ this holiday season

AP Business Writer

With a late Thanksgiving, the holiday shopping season is five days shorter than last year, and owners of small retail shops say that people have been quick to snap up holiday décor early, along with gifts for others and themselves. Cozy items like sweaters are popular so far. Businesses are also holding special events to get shoppers in the door. But there’s little sense of the freewheeling spending that occurred during the pandemic. Overall, The National Retail Federation predicts retail sales in November and December will rise between 2.5% and 3.5% compared with same period a year ago.