New NCAA president says NIL rules could protect athletes
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By RALPH D. RUSSO
AP College Sports Writer
Former Massachusetts Gov. Charlie Baker is starting his new job as president of the NCAA this week. At the top of his to-do list is getting a handle on name, image and likeness compensation for college athletes. Like his predecessor, Mark Emmert, Baker says the NCAA needs help from Congress in the form of a federal law to govern NIL. But Baker brings a different way of thinking about regulating NIL. He views the athletes as the consumers in a burgeoning market that lacks transparency and is littered with unqualified and even unscrupulous actors.