Flower growers counting on busy Valentine’s Day after pandemic losses

CARPINTERIA, Calif. - The flower businesses is blooming, at least this week.

Thanks to Valentine's Day, bulk flower sellers are hoping to offset the drop-off in sales during the pandemic.

Florabundance in Carpinteria has been busy. The bulk flower distributor spent many days leading up to Valentine's Day sending its flowers to shops around the country. Now, the focus is on last-minute shipments and loved ones picking up flowers for the big day.

"Traditionally, Valentine's on a Sunday isn't great for retail florists, but this year is different," said Florabundance owner and president Joost Bongaerts. "It seems to be one of the busiest Valentine's Days in some time."

During the pandemic, flower sales have dipped for businesses like Florabundance. Losing out on weddings and repeat customers like hotels and resorts.