Santa Barbara Company Hopes to Spread Happiness

A growing body of research shows that taking breaks and exposure to positivity is as important to one’s well being as regular exercise and good nutrition. However, finding time for a healthy dose of positivity remains a challenge for many, especially when common diversions like social media are in fact shown to have a negative influence on mood.

Now, UpJoy (www.upjoy.me), a Santa Barbara-based start-up led by world-renowned psychologists, has launched a free, web-based positivity tool that empowers individuals to quickly and simply enjoy positivity breaks on any computer or mobile device.

UpJoy.me works by allowing users to design and access customized feeds of positive media, including images, videos and film clips, that can be watched whenever and wherever a dose of positivity is needed at no-cost. The content also can be shared across multiple social media platforms and via email, enabling users to bond with others by passing along images that improve their mood. To start using UpJoy, users simply go to www.upjoy.me to register and set up a free account.