S.B. Company Revolutionizes Product Packaging

A Santa Barbara based company is revolutionizing product packaging, and eliminating waste that typically ends up in landfills.The next time you’re at Whole Foods, Lazy Acres or South Coast Deli, take a closer look at some of the packaging. Chances are, it’s compostable, and came from a company here in Santa Barbara.”Be Green” was founded about five years ago by Robert Richman and Ron Blitzer.They wanted to find a way to cut down on the amount of waste that goes into the landfill.”We didn’t want to to reinvent the way people package product, we decided to use a sustainable material…We came up with bullrush, sugarcane, and bamboo,” explains Richman.They began by making the food packaging you see at many local grocery stores, Until one day, they got a big break. “Out of the food industry, some executives from Proctor and Gamble were eating a salad at a Whole Foods, and they liked our fiber so they called us. We were able to launch the ‘Gillette Pro-glide Razor’ packaging,” says Blitzer.That packaging won them several awards, including the prestigious ‘Cradle to Cradle certification.That means every ingredient, and the entire manufacturing process, is certified as eco-friendly.For more information about Be Green, you can visit the website: begreenpackaging.com/