Over the next 10 days, a select number of participating businesses, including restaurants, wineries and breweries are offering special deals and discounts.
The promotion is similar to the Chamber's annual Restaurant Month held each January, but with a different spin this year.
"We are focusing on takeout," said Taz Dougherty, Santa Maria Valley Chamber of Commerce Member & Visitor Services. "We changed the name to The Great Santa Maria Takeout, focusing on individuals going in, picking up takeout and then being able to still support restaurants while staying safe."
Unlike past years, when most businesses would offer a special with the dollar amount matching the year, such as $20.21, this time, the deals vary from place to place.
"Many of our restaurants are offering some sort of deal, whether it be some special they are offering currently or if they did something completely special," said Dougherty. "They offer their own particular deal. Some are doing 10% off, some are doing combo meals for certain restaurants."
Restaurant owners are hoping this year's promotion will help boost sales during challenging times.
"It is very important," said Maya Mexican Restaurant owner Teresa Paredes. "There's so many businesses that are struggling and having a hard time right now. It's not nearly as busy as clearly as pre-Covid. We're just all trying to make a living."
The longtime Santa Maria business has participated in many past Restaurant Month promotions.
Paredes noted the change this year is ideal since restaurants are having to modify due to difficult health restrictions.
"I like what the chamber is doing," said Paredes. "This year because of Covid, and due to all the closures and how hard it's been on businesses, we're actually trying to promote more of the takeout, so we're doing a lot of family meals. It's actually a really good promotion and deal for families."
In Orcutt, Ricky's House of Pizza is taking part in the Chamber's restaurant promotion for the first time ever.
"I'm hoping it brings in a little more business for us," said Ricky Velasco, who has owned the pizzeria for 23 years. "Every small business needs all the help we can get right now."
Like Paredes, Velasco is also very supportive of the takeout focus.
"They are trying the help greatly, which is a very good thing for our chamber to be doing and I love the idea that we're doing," said Velasco.
In addition, the Chamber is also holding a contest that offers the winner a Staycation grand prize.
"This year it's a selfie contest," said Dougherty. "If you go into any of the participating restaurants, if you take a selfie, whether it be as you're picking up the food, or eating the food, you can enter on our website, and you have a chance to win a staycation, along with a couple of gift cards from those participating restaurants.
The staycation grand prize includes a one night stay for 2 at the Wine Stone Inn, a bottle of wine from cnagy, and gift certificates to local restaurants.
The Great Santa Maria Takeout runs Jan. 22-31.
For more information and list of participating businesses, click here.