Two brothers from Ventura County appeared on a recent episode of ABC’s “Shark Tank” and scored a deal with one of the investors.
Aric and Alec Avedissian, both graduates of Westmont College, are the driving force behind RAREFORM.
The company extends the lifespan of billboards, destined for a landfill once torn down, by turning the vinyl into surfboard bags, backpacks, iPhone cases, and wallets.
“We get all the material from LA so we go through 10,000 billboards a month,” said Aric.
The idea spawned from Alec’s trip to El Salvador where he saw old billboards being used as roofing.
“We made our first surfboard bag and from there we expanded the product line,” Alec said.
The brothers recently took their startup to reality TV–ABC’s “Shark Tank.”
The pitch took about 90 minutes until multimillionaire Kevin O’Leary took the bait.
“Aric and I thought it was pretty lighthearted in the hour and a half we were there. But, the way they cut it, I couldn’t even watch. It was pretty intense,” Alec said.
The brothers got $300,000 and O’Leary gets a stake in the company.
“We felt like he was the one to help move our business to where we want to go in the future,” Aric said. “The exposure we got from the show will definitely get the word out there about what we are doing. We are hoping more people will get the products and see our products and know they are different.”
RAREFORM products are manufactured in Ventura County and sold online and in hundreds of stores across the country.
To check out the products and learn more about RAREFORM, click here.