DIRECTV has informed KEYT and KKFX Fox 11 that at 3 p.m. on January 12, 2017, it dropped the station from its channel lineup.
For several weeks, KEYT and KKFX’s parent company has been attempting to negotiate a new long-term retransmission consent agreement with DIRECTV to ensure that KEYT and KKFX’s programming remains available to DIRECTV’s subscribers. Unfortunately, DIRECTV has steadfastly refused to pay fair value for KEYT/KKFX’s top-rated programming.
As a result, starting January 12 DIRECTV’s customers will no longer receive the Central Coast’s top rated local news programming or network news, entertainment, and sports programming.
KEYT/KKFX has extended the current agreement 8 times in an effort to reach a new agreement, yet DirecTV is not willing to carry KEYT/KKFX on the same terms they have agreed to with other providers.
“We first presented DIRECTV with an offer for a new long-term agreement on September 6, 2016 said KEYT General Manager Mark Danielson “For several months, we negotiated with DIRECTV and over that time it became apparent that DIRECTV refuses to pay a fair value for our programming. KEYT and KKFX provide the highest rated channels on DIRECTV’s system. We offer the top rated local news relevant to DIRECTV’s subscribers. We also are the primary source for ABC and Fox network programming. Yet, despite all of that, DIRECTV refuses to pay a fee that is approximately one-fifth of what it pays for channels like ESPN, which has a fraction of our ratings. I am shocked that DIRECTV sees almost no value in the top rated local news in the Central Coast.
KEYT/KKFX’s programming will remain available for free to viewers with an over-the-air antenna, and this dispute will not affect customers of other cable providers. KEYT local newscasts also live stream on this website for free.
“We have reached long term agreements with every other major cable and satellite distributor,” Danielson stated. “It is unfortunate that DIRECTV does not see the same value in our programming as every other operator. Regardless, we will continue to offer the same high quality programming as we always have, and we will continue to serve our community as we have done for decades.”
For more information, please visit http://www.npgco.com/savemylocalstation.