Lito’s Business Jumps After National TV Appearance
Lito’s Mexican restaurant has had a big economic boost from an appearance on a national TV channel. Since the Santa Barbara restaurant on Haley Street was shown on the Food Network’s “Diners, Drive-Ins, and Dives,” the demand for it’s home made meals has brought big crowds into the tiny restaurant. At times, the line is out the door.The owners have added extra hours to meet the demand.Lito’s staff members say they’ve always had loyal customers, but now they are seeing many out of towners who saw the show on TV and are giving it a try when they come to Santa Barbara, searching for authentic local food.